A Unified CRM and Automation Platform for Multichannel eCommerce
Devine Globe combined product discovery, user experience design, custom CRM development, marketplace integrations, and marketing automation to create a SaaS platform centred on customer relationships.
1. A Product Strategy Shaped by Seller Workflows
We worked with Fulon’s founders to understand how growing sellers managed customers across marketplaces and where existing CRM systems fell short. These findings were translated into product priorities, user flows, data requirements, automation scenarios, and a development roadmap aligned with Fulon’s long-term SaaS vision.
2. A Unified Marketplace Data Engine
Secure and scalable integrations were developed to collect customer and order information from Amazon, Shopify, Walmart, and eBay. A custom data-processing layer cleans incoming records, resolves duplicate identities, and connects customer activity across channels to create a more reliable source of customer intelligence.
3. Customer Journey and CRM Intelligence
The platform provides a consolidated profile for every customer, including purchases, campaign history, engagement timelines, preferred channels, tags, and segments. Visual dashboards make it easier to monitor repeat buying, cart abandonment, retention, churn indicators, Net Promoter Score, and customer lifetime value.
4. Behaviour-Based Marketing Automation
We created an automation builder that allows teams to launch campaigns when specific customer events occur. Sellers can create workflows for abandoned carts, birthdays, repeat purchases, inactivity, churn warnings, and other lifecycle moments, while Mailchimp and HubSpot integrations support connected email marketing.
5. An Accessible SaaS Dashboard Experience
The interface was designed around the daily needs of eCommerce marketers rather than technical data teams. Clear navigation, visual reporting, guided workflow creation, and responsive layouts make customer insights and campaign management accessible across desktop, tablet, and mobile devices.